89.9 WORT fm
WORT fm is a non-commercial, listener-sponsored, member controlled community radio station broadcasting to South Central Wisconsin. They work with live and archived content to promote greater communication, education, entertainment, and understanding throughout the Madison area. Their mission is to challenge the listeners with a variety of unique and diverse programs.
Responsibility
After a year in Madison, I was looking to utilize my design abilities and give back to the community. Finally, I stumbled upon WORT fm. Our relationship seemed like a perfect fit from our very first meeting. They needed a graphic designer to help update a their content for the modern consumer and I wanted experience in an industry that I have never thought to set foot in. Since then, I help WORT fm with a variety of things like iconography and generating media.
Channel Branding
Labor Radio
News by, for, and about working people. Labor Radio's mission includes strengthening local unions, increasing the breadth and depth of media coverage on labor issues, and providing for the information needs of the community. With their strong roots in the community, I wanted their branding to feel strong and personal. The icon we decided on was a portable radio, a nod to the working class, that utilized strong colors and bold text. Additional concepts I created can be seen below.
WORT Local News
The team of reporters, feature producers, hosts, and engineers at WORT Local News bring you an hour of news Monday through Thursday at 6pm. They aim to give underrepresented people a voice in the sources they use and the stories they cover. I wanted to make the logo feel personal to the local viewers without losing that 'professional news network' tone. Additional concepts I created can be seen below.
Photography
Let me preface this work with a disclaimer: I am not a photographer by trade. However, I know what photo I might need in a design and more times than not, I have to go out into the field to get those photos myself. This collection of photos are shots I took around the WORT fm office. The station has a unique aesthetic, after all they have been around for over 40 years, and I wanted to capture it. I also upload photos I take onto my social media, which can be seen on my Instagram, sdonley.design.