Wisconsin Development Partners
The Wisconsin Development Partners are a real estate group that own a variety of properties throughout Madison. Having funded the construction of the new road connecting Broadway and Femrite, the Wisconsin Development Partners is invested in bringing new opportunities for long term leases in build-to-suit single or multi-tenant building
Responsibility
The WDP originally approached me to build their website and put together some blueprints for their newly built Gateway Business Park. After developing their brand and completing a variety of projects, I was transitioned into filming, photographing, and editing various properties for the partners.
Company Branding
The WDP logo was the first non-modern brand I developed. The difficulty came in creating a logo that felt rooted in Madison without using any specific buildings. My solution was to utilize the iconic look of the capitol building and apply those elements to a brand new structure. by mimicking the columns and domes, I captured one of the signature Madison properties without tying them to one specific location.
Drone Footage
Website Design
Gateway Business Park
Their website was a vessel to showcase a multitude of properties in the area. With a variety people giving their input, it wasn't easy to achieve a site that everyone was happy with. At the end of the day, I let the property shine on it's own. This website jumpstarted my professional relationship with the WDP, leading to a variety of drone photography and video.