top of page

Wisconsin Development Partners

Copy of LOGO WHITE_edited.png

The Wisconsin Development Partners are a real estate group that own a variety of properties throughout Madison. Having funded the construction of the new road connecting Broadway and Femrite, the Wisconsin Development Partners is invested in bringing new opportunities for long term leases in build-to-suit single or multi-tenant building

Responsibility

The WDP originally approached me to build their website and put together some blueprints for their newly built Gateway Business Park. After developing their brand and completing a variety of projects, I was transitioned into filming, photographing, and editing various properties for the partners.

Multi Storey Building
Branding

Company Branding

The WDP logo was the first non-modern brand I developed. The difficulty came in creating a logo that felt rooted in Madison without using any specific buildings. My solution was to utilize the iconic look of the capitol building and apply those elements to a brand new structure. by mimicking the columns and domes, I captured one of the signature Madison properties without tying them to one specific location.

Video Work
LOGO BLUE.png

Drone Footage

I had never flown a drone before I worked with the WDP. However, I played my fair share of video games as a child. My approach to drone videography is smooth and cinematic. This allows the property to showcase itself. People want a sense of the surrounding space as well, so showcasing a variety of angles and times makes the client feel like they get a true sense of the environment they are walking into. Although this building was not yet complete at the time of filming, I believe each viewer will receive the general atmosphere of the Gateway Business Park.

Anchor 1

Website Design

Gateway Business Park

Their website was a vessel to showcase a multitude of properties in the area. With a variety people giving their input, it wasn't easy to achieve a site that everyone was happy with. At the end of the day, I let the property shine on it's own. This website jumpstarted my professional relationship with the WDP, leading to a variety of drone photography and video.

Screenshot 2022-01-19 102556.png
bottom of page