USL Players Association
The USL PA is the collective bargaining agent for all USL Championship players, authorized by the players. Their goals are to increase the popularity of soccer in North America, strengthen the stature of the USL, advance the interests of its players, improve the terms and conditions of USL player employment, and bargain collectively on behalf of all players.
Responsibility
As I settled into Madison, I began to look for new ways to expand my knowledge of design now that I had a job and things were stable. Enter the USLPA. The association had recieved my resume through a colleague and were looking for someone to step in to help them with a variety of design work. The major issue being that as a players union, they didn't have the money to hire a designer. I had long been interested in the sports world and was happy to step into the role. I continue to develop a variety of content for the USLPA, including branding, graphics, marketing materials, and video.
Company Branding
I wanted the branding of USLPA to feel like it belonged to a sports organization. The more professional the branding was, the more serious the association would be taken. By utilizing the hexagonal pattern of the soccer ball, I eluded to their roots without being too cheesy. A black bar reaches out beyond the graphic, highlighting their primary goal to support their fellow athletes as a players association.
Commercial
Social Media
USLPA Socials
As they grow, the USLPA consistently needs to reach out to new players entering the league. Because of this, social media is a big part of informing their fellow players. While I was never in charge of their social media accounts, I supplied the association with the visuals and language to help them modernize their pages.
